Betty Streff began her career as a customer service representative for a large corporation in Omaha. Four years later she found herself to be a farm wife in a small rural community with limited opportunities for women. After a humbling self assessment, she listed her assets as talents for sketching, sewing, and the natural ability to strike up conversations with complete strangers. Using these and her optimistic nature, she began stitching up some bibs and pillows for a craft show, who wouldn't?
Over the next 25 years she became a serial entrepreneur obsessed with studying faith, spirituality, leadership, motivation, and management as she developed her businesses. Betty has spent the last few years working in corporate America in the hospitality and manufacturing world and she continues to immerse herself in the study of what makes people tick.
The explosive growth in the relatively recent science of positive psychology fascinates her. Betty devours everything she can find on the subject and is especially intrigued with people who thrive no matter the circumstances and in discovering ways that happiness and optimism can be learned. She is currently exploring ways of sharing and cultivating the exciting possibilities with both individuals and businesses.
She and her husband Steve have been married 44 years and are blessed with 2 incredible daughters, 2 fantastic sons-in-law and 6 amazing grandchildren.