Just when you thought it was safe to relax with some Netflix on the couch . . . a re-energized Baby Shark is coming for you. 

By now, you’ve got to be familiar with the YouTube earworm that is Baby Shark (and Santa Shark and Valentine Shark and Mommy Can’t Handle Another Round of This Shark, etc., etc.)—but a made-for-Netflix version of the Baby Shark empire is reportedly in the works.  

Because of course it is. 

The Korean company behind the video (which has been viewed more than TWO BILLION times—approximately one billion of those by my own children) told Bloomberg in an interview this month about its plans. Not only can we expect to see a series of short videos on Netflix this spring, there’s reportedly a cartoon series and a North American musical slated for production. 

The company also talked about merchandise that will hit the shelves in the coming months, and floated the possibility of Baby Shark games and features for your Amazon Alexa and Google Home devices—setting in motion the final steps to total world domination.

Just think—in the not so distant future, you’ll be able wake up with Good Morning Shark on your at-home virtual assistant, throw on your Mommy Shark graphic tee, lace up Junior’s Toddler Shark light-up kicks, and pile in the car with your Baby Shark: The Musical tickets in-hand, all the while being serenaded by It’s Tuesday Shark (Doo Doo Doo Doo Doo Doo). When you get home, you can wind down with some Netflix Shark and tuck into your brand new Sleepy Shark sheets and drift off to NIGHTMARE LAND. 

But really, I feel fine about the whole thing. We parents are here for it, because we’ve learned resistance is futile. And good for Pinkfong for capitalizing on an adoring (if slightly brainwashed) public. 

It’s gonna be GREAT. 

Carolyn Moore

Carolyn traded a career in local TV news for a gig as a stay-at-home mom, where the days are just as busy and the pay is only slightly worse. She lives in flyover country with her husband and four young kids, and occasionally writes about raising them at Assignment Mom