I don’t know about you, but my pandemic fashions have consisted mostly of graphic tees and sweatshirts paired with the always-fashionable stretchy pants. I have done a bit of wistful “when I go to a social event again” online shopping, but not much. After all, I’m probably gonna need to go up a size by the time I’m ready to venture out for a hot date or a girls’ night. But good old Target hasn’t given up on me or the rest of its customer base. The store keeps pumping out fashionable, affordable trendy clothes for women, pandemic be darned!

Well, at least it was…until…THIS: The Target Prairie Dress.

UMM… the fashion gods of Target have decided that Laura Ingalls Wilder’s church dress should now be our everyday wear. Say WHAAAAT? I’ve got to give these a hard pass myself. But some hilarious moms of the internet did NOT give these a pass at all. They decided to purchase these 1800s-era beauties and give them a glorious photoshoot.

So many women have done this, in fact, that the #targetdresschallenge is now trending on Facebook! You can search the hashtag and go down the hysterical prairie dress rabbit hole, but I’ve already done that FOR you, so here are a couple of my faves!

Writer Megan McGovern is an actual farmer and homeschooler, so she had the literal perfect setting for a Target prairie dress photoshoot!

Her photos are a scream but the captions, oh the captions—are LIFE! My favorite is: This dress is perfect for farm work. Easily ripped, not warm at all, offers no protection from murder hornets, it’s loose enough to get caught in machinery, and with added ruffles in random places, what’s not to love? Oh, and it also has NO pockets! Because everyone knows that women hate pockets. LOL! I also love how McGovern styled her hair in braids for this photoshoot with her prairie dress. SPOT ON, woman!

Another mama who cracked me up with her farm-friendly prairie dress photos is Lesley Butterfield. She’s also got an actual farm!

Even though Lesley’s gorgeous eyebrows look very un-prairie, she sells the prairie vibe by rocking her dress with two different hairstyles: the Ma Ingalls bun and the Laura and Mary braids! Yay for versatility! Her photoshoot, which she credits to her 10-year-old son, has 30 photos featuring many farm implements, and the captions on hers tell a hilarious story as well. My fave of Lesley’s is: A frontier woman waits for her name to be drawn in the annual Hunger Games, held as a tradition of the dystopian era. I had a good laugh and then I thought, Hmm, wait a minute, that might be TOO real . . . LOL! Check out Lesley’s hilarious photoshoot below:

So what are your thoughts on the Target Prairie Dress? I mean, I definitely could not pull it off at a non-Halloween event, but I am really loving all the fun these ladies are having with it. If you search Facebook, you will find there are entire GROUPS with hundreds of members dedicated to riffing on these dresses, and it’s pretty hysterical! If anything, it was a delightful distraction for me on a snowy, dreary day today.

What do you think? Would you wear it?

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Articles by Jenny Rapson

Jenny Rapson

Jenny Rapson is a follower of Christ, a wife and mom of three from Ohio and a freelance writer and editor. You can find her at her blog, Mommin' It Up, or follow her on Twitter.