Free shipping on all orders over $75🎄

There’s a reason we call it holiday “magic.” Something happens around this time of year— maybe it’s the nostalgia of Christmases from years past. Maybe it’s the realization that we never know how many holidays we’ll get with our loved ones. But it seems like, despite all the hustle and bustle of Black Friday sales . . . and teachers’ gifts . . . and White Elephant exchanges… and the frantic search for that must-have toy your kid added to their list on December 20… even through all that, there are those moments that stop you in your tracks and remind you of what this season is all about. And sometimes those reminders come in the form of emotional ads like this one from Amazon that’s sure to get you in the feels, so grab a tissue before you watch. 

The marketing team definitely knew what they were doing with this tear-jerker—setting it to an instrumental version of the classic Beatles hit “In My Life” and featuring no dialogue. The opening scene is a giant sledding hill and almost immediately the camera cuts to three elderly women, sitting on a bench, watching kids fly down the hill with laughter and joy.

There’s just something about grandparents watching little kids play, isn’t there? Something so pure and wholesome. Like, if you stop and watch their faces and see their eyes twinkle with happiness, you can see the movie reel playing in their heads of all the times they played in the snow, all those years ago. And you can picture that someday, that will be you, too old to sled, but content to just sit and watch and witness the simple merriment of youth right in front of you.

Except—maybe you’re not too old, after all.

RELATED: Publix Holiday Ad Nails It: You Never Outgrow Needing Your Mom

As the three women in the ad—once childhood girlfriends—soak in the delight of kids sledding in the snow and squealing with excitement, one of them gets an idea and clicks “add to cart” on her Amazon app.

In the next scene, she gifts her gal pals something special—cushions! And now they can comfortably climb into their sleds, just like they used to, and experience the exhilaration of the cold wind on their faces as their sleds go careening down the hill. And just as they sat and watched the young children having fun, now it’s the kids who are watching three women who look like their grandmothers having fun themselves. 

Be warned: it’s going to be hard to hold back your tears as you see the joy on these beautiful women’s faces as the kids clear the way and let them have the hill. And watching them transform back into the young girls they once were, racing down the snow hill in wooden sleds—oh, that’s the stuff right there. *sobs*

There it is. That’s the magic of Christmas.

Amazon adds a poignant message across the screen as the ladies drag their sleds off the hill, tired, but happy, and it reads: “Joy is shared.”

And honestly, is there any other message that’s more important at this time of year? Any other message we want to somehow sift through the piles of presents and commercialization of this holiday season—especially for our children?

Joy is shared. The act of giving something special to a loved one. Belting out Christmas carols in the kitchen. Baking cookies with your mom. Watching your favorite Christmas movies as a family. Helping children in need and ensuring they wake up to presents under the tree. 

Above all else, that’s what this season is really about—sharing joy. Oh, and of course, the memories. Memories of your childhood Christmases. Memories of your parents’ and grandparents’ childhood Christmases. Because the best we can hope for in life is to have years of joyful moments to look back on with a smile. And some true friends along the way who were there for the laughs. 

This ad is a good reminder of something that often gets lost in the bustle of Christmas time—and that is to spend real, quality time with family members, especially the grandparents we are still blessed to have in our lives. Maybe ask them about their favorite childhood Christmas memory. And maybe, if they’re willing to take a little adventure, see if Grandma and Grandpa will go outside and play in the snow—for old time’s sake.

So God Made a Mother book by Leslie Means

If you liked this, you'll love our new book, SO GOD MADE A MOTHER available now!

Order Now

Karen Johnson

Karen Johnson is a freelance writer who is known on social media as The 21st Century SAHM. She is an assistant editor at Sammiches and Psych Meds, staff writer and social media manager for Scary Mommy, and is the author of I Brushed My Hair Today, A Mom Journal for Mostly Together Moms. Follow Karen on Facebook, Twitter , and Instagram

Watch the McDonald’s Christmas Commercial That Will Make Boy Moms Bawl

In: Living, Motherhood, Teen, Tween
McDonalds commercial for Christmas

I saw a British McDonald’s commercial yesterday featuring an animated mom and tween boy that got me RIGHT in the boy mom feels. As the mom of 16- and 9-year-old boys, I am seriously chock full of those boy mom feels, let me tell you. The ad brilliantly depicts every mom’s struggle to capture the attention of a son who is on the cusp of no longer being a kid. It’s so accurate it’s painful. We watch as this animated mom seeks to connect with her kiddo through silliness and jokes, only to be rebuffed by him outwardly, even as...

Keep Reading

“Love Doesn’t Lessen With Loss.” Chevy’s Emotional Holiday Ad Has Us Feeling Weepy

In: Living
Chevy commercial showing older couple walking down steps to vintage car

‘Tis the season of good food, good movies, and good commercials.  One of the most memorable commercials from last year’s holiday season was Chevrolet’s “Holiday Ride,” which told the story of a widower and his grown daughter leaning on each other as they grieved their loss during the holidays.  The ad was a tough act to follow, but the auto company rose to the occasion this year with their brand new “The Holidays with Mrs. Hayes” commercial that released on Thanksgiving Day.  If you caught the commercial’s debut on national television during the Giants vs. Cowboys game, you saw the...

Keep Reading

Watch the Kroger Holiday Ad that Has Us Crying in the Cranberry Sauce

In: Living
Kroger ad showing old man tasting late wife's special recipe

There’s something about the holidays that makes us all a little nostalgic. A home becomes a little cozier with a fire crackling in the hearth. The smell of your grandmother’s apple pie bubbling in the oven transports you back to childhood meals spent around her dining room table. The warmth of hugs and conversation from family gathered together fills hearts with love and precious memories.  But sometimes, the holidays are hard. This season can remind us of the people missing from our holiday tables. Sometimes it reminds us of the loves we’ve lost or the hugs we’re yearning to feel...

Keep Reading