A Gift for Mom! 🤍

Chip and Joanna Gaines Announce Home Decor Line to be Sold Exclusively at Target (And We’re Freaking Out)

3 Minute Read

By Karen Johnson

Girl.Friends. After the past couple weeks of #irma and #harvey and every ugly news story that we can imagine, it’s time for some good news. And good news we have. Now some of you may have heard of a sweet little couple named… CHIP AND JOANNA GAINES. If you haven’t please do yourself a favor and come over to the light. And what’s probably the only word that brings us as much joy as the sound of their names? TARGET. Now put them together! That’s right, girls. Joanna Gaines is now selling her brand new home decor line called Hearth & Hand with Magnolia EXCLUSIVELY AT TARGET. This is not a drill.

According to our besties Chip and Joanna, their “modern farmhouse” line will be set up as it’s own little shop inside the beautiful walls of our beloved Target. Short of having them as my own personal shoppers and design team, I can think of nothing better. Momma needs some new throw pillows and a shabby chic end table. (No, I don’t really. But will I buy them anyway? You betcha.) Chip even shares that Joanna is “so excited about this collection that she wants to register for our wedding all over again.” SAME. Especially when Target says the collection will include “over 300 items spanning tabletop, home décor and giftables” and “in true Target style, most of the items will be under $30.”

The couple shares on their site Magnolia that time and time again, they’ve been asked to travel the country and share their design expertise, but with four children under 12, and a business to run in Waco, that’s just not feasible. They also say they are constantly approached by retailers to partner up and do something exclusive. None of them seemed a good fit—until now. Although we can already find Joanna’s designs in retailers across the country, the brand-spanking-new Hearth & Hand with Magnolia decor will be available ONLY at our home away from home, Target.

What’s more, the dream team also shares that they are proud to work with Target’s give back initiatives. Known for helping communities in need in and around Waco, the Chip and Joanna are excited to partner with Target to do more good on a grander scale. On Magnolia’s website, Chip says “Joanna is busy designing some pretty incredible updates for the community dining room at Target House, which serves hundreds of families whose kids are being treated at St. Jude Children’s Research Hospital in Memphis” and will reveal the updated dining room in November.

Okay, Target. You got me. Here’s all of my money. I need that lamp and throw rug like I need oxygen to breathe. (Slight exaggeration, but you know you feel the same.) What? Some shiplap and new wall hanging completes the look? Done.

I don’t know about you girls, but I’ll be camping out at Target come November, making my Santa list and checking it twice!

Feature image via Target.com

So God Made a Grandmother book by Leslie Means

If you liked this, you'll love our book, SO GOD MADE A GRANDMA

Order Now!

Karen Johnson

Karen Johnson is a freelance writer who is known on social media as The 21st Century SAHM. She is an assistant editor at Sammiches and Psych Meds, staff writer and social media manager for Scary Mommy, and is the author of I Brushed My Hair Today, A Mom Journal for Mostly Together Moms. Follow Karen on Facebook https://www.facebook.com/21stcenturysahm/, Twitter https://twitter.com/21stcenturysahm , and Instagram https://www.instagram.com/the21stcenturysahm/

No One Plans to Wear the “Scarlet Letter” of Divorce

In: Living, Marriage

Divorce often feels like the scarlet letter no one talks about. Some in our generation may call it “trendy”—particularly as women have become more independent and empowered—but whether it’s socially acceptable or not, it is still a label no woman enters marriage expecting to wear. Women are often self-sacrificing—sometimes to a fault. We give and give until our souls feel nearly drained. And in marriages marked by abuse, substance abuse, infidelity, inconsistency, or dishonesty, we still convince ourselves that if we just give a little more, love a little harder, try a little longer, something will change. Divorce is not...

Keep Reading

Hannah Harper Is Every Mom with Babies in Her Arms and a Dream In Her Heart

In: Living, Motherhood

Hannah Harper American Idol winner sings with her young son on her lap

By now, you’ve probably seen the posts flooding your feed: A young mom. Three little boys. A guitar strap embroidered with her children’s drawings. And a crown. When Hannah Harper won American Idol this week, moms everywhere erupted. And honestly? Same. There is something collective about watching a stay-at-home mom win on such a large stage. The celebrations have been pouring in. Moms, we can do it. She didn’t abandon her dreams. She went for it. And all of that is true, and all of that is worth celebrating. But I want to add something to the celebration. Not to...

Keep Reading

To Those Who Dreamed of Something Different on Mother’s Day

In: Living

Mother’s Day is one of the hardest days of the year for me. The truth is, I always wanted to be a mom. I’m not a mother. Not in the traditional sense. And while I usually stay quiet on days like this, today I want to speak for the ones who carry this ache quietly…without cards, without flowers, without answers. In college, I was the girl with pillows under her shirt, daydreaming about baby names and planning a future I never got to hold. I once bought a house and made a nursery for children who never came. I remember...

Keep Reading

In Your 30s the Stakes Feel Higher

In: Living

I’m in the years where I’m not old, but I’m no longer young. Some women my age are just announcing their first pregnancies, while others like me are navigating pre-teen and teenage years. The 30s hold a different kind of tension. The days move faster now. Not because little feet are toddling through the house, but because the calendar is always full. Afternoons are spent running kids to practices, sitting in parking lots, and juggling dinner between drop-offs and pick-ups. The conversations are deeper. The questions are bigger. The stakes feel higher. This season isn’t about sticky fingers and sleepless...

Keep Reading

Sometimes You Just Need a Day Off—Give Yourself Permission To Take One

In: Living

I didn’t need a sick day. I needed a well day—and I didn’t realize how much until I finally took one. We’ve labeled our time off into neat, acceptable categories. Sick days are for fevers and doctor appointments. Personal days are reserved for emergencies and obligations. But what about the in-between days? When there’s no real diagnosable health issue and no major event or appointment that needs attendance. The days when there’s nothing technically wrong, but everything feels off. A day when you’re barely hanging on, but still showing up. That’s where the well day comes in. On behalf of...

Keep Reading

I’m Learning To Feel Like I Belong In a Room Because I Want Her To Know She Always Does

In: Living, Motherhood

It took me 39 years to like myself. I mean really, honestly look in the mirror and say, “You go, girl.” I understand the concept of progress, not perfection, but the idea of always working on myself became a tiring and unrelenting objective. Here I was shrinking that waist, smoothing my skin, studying hard, working way too late, and often burning the candle at both ends to yield results that were still less than the ideal. It’s all well and good to be a doer who sets reasonable and sometimes unreasonable goals, but throughout my teens and into my early...

Keep Reading

8 Truths for the Graduate Still Figuring It Out

In: Living

Teen girl sitting on grass looking at fountain

Dear Graduate, I know you’re feeling it all right now. Anticipation, trepidation, and then other times, you don’t know what to feel at all. I know because I once felt the same. I graduated from high school several years ago, and here’s what I want you to know: It’s okay if you don’t have it all figured out. Sounds cliché, but it’s true. Whether you plan to attend college, take a gap year, get a job, or you don’t know yet what you want to do, it’s okay. Don’t compare yourself to anyone else. It’s so easy to fall into the...

Keep Reading

It’s Never Too Late To Start Again

In: Living

From a young age, I knew what I wanted my future career to look like. I pursued a path in healthcare, determined to use my gift for compassion to help others. I loved it. Being a small part of someone’s life during vulnerable moments made me feel like I was truly living out God’s calling on my life. Until I had children of my own. The work I did was exhausting—physically, mentally, and emotionally. What I didn’t anticipate was how that exhaustion would grow once I had children waiting for me at the end of each day. I was giving...

Keep Reading

From a Mom Failed By the Medical System: Your Experience Matters

In: Living

I was pregnant with my first baby in 2023, and my pregnancy was “picture perfect,” or so I was told. I went to all of my appointments, and every time I was reassured that everything looked great. My weight gain was “normal,” my baby was measuring appropriately, and his heartbeat was strong. My blood pressure was always a little elevated, but no one seemed concerned. Everything was fine…until it wasn’t. Looking back, I knew deep down something wasn’t right when I gained 10 pounds between my May and June appointments. I brushed it off, blaming a recent trip to Texas...

Keep Reading

Maybe that “Mean Mom” Is Just Busy

In: Friendship

Ever since Ashley Tisdale wrote about leaving her toxic mom group, I have noticed something shift among women my age, moms in our 40s who built friendships through school drop-offs, soccer sidelines, neighborhood walks, and birthday parties. Here is the thing….no one wants to be labeled the “mean girls mom group.” Recently, I was out to dinner with a friend when she shared something that stuck with me. A woman had quietly left their local moms’ group and later treated them as if they were exclusionary. The final straw? She had sent a group text at dinnertime and no one...

Keep Reading

When the Boy on the Couch Isn't Yours Anymore

Kids

When the Boy on the Couch Isn't Yours Anymore

3 Tips for Encouraging Kids to be Kids

Kids

Chip and Joanna Gaines Announce Home Decor Line to be Sold Exclusively at Target (And We’re Freaking Out)

If you liked this, you'll love our book, SO GOD MADE A GRANDMA

Karen Johnson

No One Plans to Wear the “Scarlet Letter” of Divorce

Hannah Harper Is Every Mom with Babies in Her Arms and a Dream In Her Heart

To Those Who Dreamed of Something Different on Mother’s Day

In Your 30s the Stakes Feel Higher

Sometimes You Just Need a Day Off—Give Yourself Permission To Take One

I’m Learning To Feel Like I Belong In a Room Because I Want Her To Know She Always Does

8 Truths for the Graduate Still Figuring It Out

It’s Never Too Late To Start Again

From a Mom Failed By the Medical System: Your Experience Matters

Maybe that “Mean Mom” Is Just Busy

Get It Now

So God Made a Mother

Chip and Joanna Gaines Announce Home Decor Line to be Sold Exclusively at Target (And We’re Freaking Out)

If you liked this, you'll love our book, SO GOD MADE A GRANDMA

No One Plans to Wear the “Scarlet Letter” of Divorce

Hannah Harper Is Every Mom with Babies in Her Arms and a Dream In Her Heart

To Those Who Dreamed of Something Different on Mother’s Day

In Your 30s the Stakes Feel Higher

Sometimes You Just Need a Day Off—Give Yourself Permission To Take One

I’m Learning To Feel Like I Belong In a Room Because I Want Her To Know She Always Does

8 Truths for the Graduate Still Figuring It Out

It’s Never Too Late To Start Again

From a Mom Failed By the Medical System: Your Experience Matters

Maybe that “Mean Mom” Is Just Busy

Previous Post

Next Post

You May Also Like