It’s not often I’m jealous of a 9-year-old; however, a Sacramento, California mom changed that this week when she released photos of her son’s in-store Target birthday bash.
Melissa Johnson, founder and author of the popular lifestyle site Best Friends for Frosting threw her 9-year-old son, Charlie, a birthday party inside an actual Target. According to Johnson, Charlie’s bash took place in July, and keeping the full details a secret was no easy task. From the pictures, it’s clear why.
“What if I had my birthday party at Target?”
According to Johnson, that’s what Charlie asked earlier this year. “Just kidding, I know that would never happen,” he continued. However, Charlie clearly underestimated his mom’s creativity as the suggestion sparked an idea in her mind, which eventually led to the Target-themed bash.
Since you’re probably wondering—no, Target does not regularly book in-store parties. However, through the kind of impressive magic that only happens at Target, Johnson was able to arrange this once-in-a-lifetime celebration for her son.
Party attendees adorably wore red shirts and khakis, the signature uniform we’ve all come to know so well. They even wore custom-made badges to complete their outfits.
The party came complete with a Starbucks Coffee bar for moms.
Since no trip to Target is complete without a stop at Starbucks, Johnson’s party included “Charlie’s Coffee Bar,” complete with Frappuccinos for moms—caramel Frappuccinos to be exact—since that was the flavor Johnson drank while pregnant with Charlie. So adorably and deliciously nostalgic.
The store bash also appropriately had cookies featuring Bullseye the Target Dog and cookies in a fun gingham print with the saying, “ICEE sips and Target trips”.
Charlie’s party is Target goals.
Johnson shared her connections to the Target store where she held Charlie’s party—the same Target she’s shopped at since she was five.
Every mom who considers herself a “Target mom” has a favorite Target and a favorite Target story. When I was a brand new first-time mom, Target was one of the first places I felt comfortable regularly taking my son. Even now as a mom of three, I can’t resist a good Target run. It’s like a trip to Disney World without the airplane ride and the long lines.
Target has a little something for everyone, and Johnson’s party perfectly captured that.
While most of us likely won’t book Target for our next birthday, we can live vicariously through Charlie. To check out more of Johnson’s in-store birthday bash, and to get tips on how to throw your own Target party (Target store not included), head over to Best Friends for Frosting.
Creative Director, Melissa Johnson
Project Developer & Stylist, Kim Alcala
Editorial Director, Event Planner, Molly Allen
Target Store Director, Joe Forbes
Photographer, Andy Johnson
Videographer, Ray Casillas
Balloons: Ready Set Confetti
Decorated Cookies & Kookie Kart: Konfections and Konfetti
3-Tier Target Cake: Megan’s Bake Shop
Target Party Sign: Paper Lane Designs
Custom Birthday Party Hats: August Root
Probably at Target Doormat: Linden Fields
Starbucks Ring Toss: Ford Country
Starbucks Coffee Customized Sign: Party Perfect Design
Target Sign: Custom by Dre