The sports fans in my family are all abuzz about a David and Goliath clash slated for Super Bowl Sunday—the young gun Patrick Mahomes trying to take down perennial Goliath Tom Brady in the big game. Everyone’s excited to see who prevails: The established pro trying to prove he can take any team to the top (no offense, Tampa Bay Buccaneers), or the hotshot relative-newbie trying to usher in a new generation of superstars (confession: I’m cheering for you, Kansas City Chiefs).

Mostly, it sounds like a titan battle of male egos to me, which is why I’m pleased to say I’m really only here for the commercials. 

Advertisers spend millions of dollars on their 30- and 60-second spots during the game, and sometimes it’s worth every penny for the bits of genius they create. Sometimes, it’s just fodder for water cooler chat when we’re all Monday morning quarterbacking. Always, it gives those of us who don’t really care about first-downs or play-action or field goal attempts something to look forward to while we eat our vats of cheese dip.

And it turns out we don’t even have to wait until Sunday to preview the big commercials (although are they as effective without your hand in a bowl of chips? Just sayin’). 

You can see a list of all the ads for the big game here—but here are some of our early favorites. 

There’s Bud Light addressing the proverbial elephant in the room, making literal lemonade out of 2020’s rather excessive lemons: 

Ashton Kutcher and Mila Kunis engage in some martial Cheeto-dust-covered-finger-pointing over the crunchy snack: 

With some heavy hitters like Coke, Pepsi, and Budweiser sitting out this year’s big game, some companies are having a little fun at their expense, like Samuel Adams and the iconic Clydesdales, who are wreaking havoc on Boston: 

Some of our favorite Sesame Street characters are ordering food with DoorDash this year, and the deliveries are pretty great: 

Meanwhile, splashed down somewhere in the middle of the Atlantic float a couple of astronauts wondering where their ride home is, and it turns out Pringles are to blame: 

Not every company is taking the lighthearted approach to advertising this year; Ford highlights front-line workers in its emotional ad encouraging Americans to “finish strong” in the fight against COVID: 

And this emotional ad from Toyota sharing the story of Paralympic athlete Jessica Long already has us sobbing into our Crock-Pots: 

We’ll have to wait to see which ads really hit home with audiences, but it looks like there’ll be something for everyone on TV this Sunday—and a football game in the middle of it all, too.