The signs of summer are hard to miss amid these hot and humid Nebraska summer days.

The tattered 4-H buildings will soon be filled with little farm kids, their well manicured livestock and high hopes of a blue ribbon…


Under the shadow of the grain elevators, a weathered marquee will soon point passersby south of the train tracks to the fair grounds…



FYI: I love this particular image because it highlights the ingenuity of our rural town.  If a sign needs to be transported and secured, you tap into the talents of a local welder, slap on a few tires laying around and put to use the last bit of John Deere paint you have in your barn.  It’s practical and looks good (enough).  That’s how we roll here.

The crops seem to be growing before your eyes and all of the sudden you notice they are consuming the few landmarks that exist in our neck of the woods…


The signs of bored farm kids pop up on rural corners…


And a windmill sits motionless as it’s bogged down by humidity and thick air…


The other day I drove past this gem and thought it told quite a story with very few words…


I can’t think of a sign that represents our rural region better than this.

This summer keep your eyes open for a “sign”. You never know what you might see.


Scott Rager

Robert Scott Rager is a Nebraska native who returned home to start a boutique business called "County Seat Living". His personal goal for "County Seat" is to translate the lifestyle design he was creating in Los Angeles for the past twelve years and apply it to the sensibility of the Great Plains. Whether he's writing about decorating, homemade ice cream, floral creations, event planning or product design, he wants the personality and style of Nebraska to shine bright.