By Karen Johnson 
Girlfriends, they’ve done it again. Our beloved Target just continues to get better. Recently Joanna Gaines announced her home decor line to be sold exclusively at our local bullseye locations. And now we hear this news: stores across the country are getting an overhaul—a remodel with newer, better layouts and features. And new stores built from the ground up will look quite different from the Target stores we’ve loved these past years. We will soon be pushing our red carts full of diapers and crying babies through aisles with modern flair and more conveniences than ever before.
Called “the next generation of store design“, Target realizes it must stay ahead of the curve. With more and more shoppers buying online, they must reimagine the “new Target” as one that caters to both online and in-store shoppers. “Our guests still love shopping in Target stores—we’re known for creating a sense of inspiration and discovery that can’t be replicated online in quite the same way,” says Target CEO Brian Cornell in a recent article on Target’s corporate website. “So while we are investing heavily in digital, we’re also doubling down on our stores to offer guests an elevated experience, and at the same time ensuring fast, easy pick up for online orders—giving guests every reason to keep coming to Target.
Oh, Target. Like we need a reason to keep coming to see you.
Shoppers will notice one major change right as they walk in. New and remodeled stores will feature “two entrances—one that inspires with displays of our exclusive brands, seasonal moments and more. And the second’s all about ease, with quick Order Pickup, grab-and-go food and a wine and beer shop.” What a smart idea—now shoppers can choose the right door for their needs to make shopping more efficient.
And in keeping with the trend of online shopping and convenience, shoppers will see more self-checkout stands and new lanes for those who’ve ordered their items at home. “Outside the ‘ease’ entrance, guests will find dedicated parking spaces for our Drive Up service, where team members will bring online orders out to guests’ cars,” the article reads.
But by far my favorite new addition is a nursing room for moms. Knowing full well that their primary clientele is women with little ones in tow, Target realizes that often those moms needs to feed their babies. As a mom who breastfed in the car and in public bathrooms more times that I can count, I am so grateful to see private nursing rooms as a primary feature in the new Target design. Although I am beyond my breastfeeding and diaper changing years, I know what it’s like to need to feed your baby while out in public. Thank you, thank you, thank you, Target, for realizing that moms deserve a comfortable, clean, and safe place to feed their babies. Thank you for saying to us moms that we don’t need to go to the car or bathroom when our littles get hungry. Breastfeeding moms will appreciate this addition more than any other new concepts, designs, or additions to your stores.
The new-age Target stores look sleek, modern, and more convenient than ever. And no doubt moms will love them. You just keep on doing your thing, Target. And we’ll keep coming back. Deal? (Just don’t take the Starbucks out of mine!)
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