Our Keepsake Journal is Here! 🎉

As a teenager, I spent too many Friday nights to count browsing the racks of new releases the local video store with my friends, forgetting to rewind, and paying all kinds of late fees. In the pre-streaming age, frequenting those businesses was a fundamental part of any respectable ’90s upbringing, right? 

Blockbuster, of course, was THE giant of the era. It was a big deal when our town got its very own Blockbuster store. 

They had multiple copies of all the best movies, tons of snacks, and so many locations it could make your teenage head spin. The national video store chain filed for Chapter 11 bankruptcy in 2010 after Netflix and other streaming services changed everything (sob)—but this week, the company resurfaced to create a few glorious hours of ’90s magic on Twitter. 

And the thread is basically everything we never knew we were missing this year: 

Blockbuster hadn’t tweeted since 2014—that’s six long years!—and it was basically the tweet heard ’round the worn out, tired-of-all-this-adulting world.

Because the responses that started rolling in from other national chains and former Blockbuster customers after that simple hello? Internet gold. 

Even Redbox—arguably part of the new wave of media consumption that eventually did Blockbuster in—got in on the action with a snarky little GIF jab: 

After a few hours of replies, Blockbuster tweeted one more time, basically summing up how all of us are feeling at this point in the real-life disaster flick that is 2020: 

It was a good run while it lasted, 1990s and early 2000s. Now if you’ll excuse me, I need to go see if I can find that copy of Titanic I definitely forgot to return and rewind to a simpler time for a few hours.

Thanks for the memories, Blockbuster! 

RELATED: ’90s Movies To Watch With Your Tweens and Teens

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Carolyn Moore

Carolyn has served as Editor-in-Chief of Her View From Home since 2017. A long time ago, she worked in local TV news and fell in love with telling stories—something she feels grateful to help women do every day at HVFH. She lives in flyover country with her husband and five kids but is really meant to be by the ocean with a good book and a McDonald's fountain Coke. 

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