As a teenager, I spent too many Friday nights to count browsing the racks of new releases the local video store with my friends, forgetting to rewind, and paying all kinds of late fees. In the pre-streaming age, frequenting those businesses was a fundamental part of any respectable ’90s upbringing, right?
Blockbuster, of course, was THE giant of the era. It was a big deal when our town got its very own Blockbuster store.
They had multiple copies of all the best movies, tons of snacks, and so many locations it could make your teenage head spin. The national video store chain filed for Chapter 11 bankruptcy in 2010 after Netflix and other streaming services changed everything (sob)—but this week, the company resurfaced to create a few glorious hours of ’90s magic on Twitter.
And the thread is basically everything we never knew we were missing this year:
Just checking in. 👋
— Blockbuster (@blockbuster) August 11, 2020
Blockbuster hadn’t tweeted since 2014—that’s six long years!—and it was basically the tweet heard ’round the worn out, tired-of-all-this-adulting world.
Because the responses that started rolling in from other national chains and former Blockbuster customers after that simple hello? Internet gold.
You & I used to have some wild Friday nights back in the day. 🍕📼
— Domino's Pizza (@dominos) August 11, 2020
@Oreo – Blockbuster and chill?
— Chips Ahoy! (@ChipsAhoy) August 11, 2020
Sure! But only if you bring the 🥛
— OREO Cookie (@Oreo) August 11, 2020
We have a joke about a movie rental, but we forgot to return it.
— Laffy Taffy (@LaffyTaffy) August 11, 2020
I'm assuming yall are gonna want this back pic.twitter.com/DhfK1VmlFo
— zoiros – bIm (@Zoirooos) August 11, 2020
just wanted to remind you that in 1995 your employee Zach was v rude to me and my mom (Martha) after I called the store for 9 straight days until The Mask was available
— Groupon (@Groupon) August 11, 2020
Blockbuster returning in 2020 was not on my bingo card pic.twitter.com/gmpsW8fulf
— ((Fitzy)) 🐝 (@TheFknLizrdKing) August 11, 2020
Do you have Mighty Morphin Power Rangers: The Movie in stock? Having some friends over this weekend⚡️ pic.twitter.com/Nqdvnlei1s
— POWER⚡️RANGERS (@PowerRangers) August 11, 2020
Sorry for all those times we delivered your movies back late 🙏
— DiGiorno (@DiGiorno) August 11, 2020
Whaassssssuuuupppppppp
— Budweiser (@budweiserusa) August 12, 2020
i’ll never forget hanging out with my parents eating an entire rotisserie chicken on the couch as we watched a movie we rented and forgetting to take it back and anyway i still have a copy of the parent trap
— Boston Market (@bostonmarket) August 11, 2020
You couldn’t have picked a messier year to return 😂
— Bounty (@Bounty) August 11, 2020
Even Redbox—arguably part of the new wave of media consumption that eventually did Blockbuster in—got in on the action with a snarky little GIF jab:
— Redbox (@redbox) August 11, 2020
After a few hours of replies, Blockbuster tweeted one more time, basically summing up how all of us are feeling at this point in the real-life disaster flick that is 2020:
Ok, we've seen enough. Checking out.
— Blockbuster (@blockbuster) August 11, 2020
It was a good run while it lasted, 1990s and early 2000s. Now if you’ll excuse me, I need to go see if I can find that copy of Titanic I definitely forgot to return and rewind to a simpler time for a few hours.
Thanks for the memories, Blockbuster!