It’s not often I swear at a greeting card company, but after the beautiful emotional blackmail that is their Mother’s Day commercial, I had some choice words for Hallmark.

Jaykay, Hallmark. I’m not really mad that you got me RIGHT IN THE FEELS and made my mom heart start to spasm, I’m just really emotional right now . . . BECAUSE YOUR COMMERCIAL is the most beautiful, terrible thing I’ve ever seen! I blubbered like an idiot when I saw it and immediately reached for some ice cream to drown my feelings in. OK, fine, it was an entire pack of caramel M&Ms, but I WISH it was ice cream.

AHEM. Mamas, what I’m saying is . . . you are going to LOVE this commercial . . . and maybe hate it a little, because it’s 100% ON POINT. As a mom of a 15, 12, and 8-year-old, I literally saw my current place in life reflected in this poignant ad about how the firsts soon become lasts, and that dang circle of life keeps going round and round at light speed, whether we like it or not.

As someone who is looking at her kids’ baby years in the rearview mirror, I gotta say, I agree with Hallmark’s emotional blackmail. I’m not going to tell you to enjoy every minute, because every minute is not enjoyable. But I will tell you not to wish any of it away. Soon enough you’ll trade the cuddles that come with sleepless nights for cuddle-less sleepless nights that come because your child is out on his or her own DRIVING A CAR or riding with another teen. 

I hate to be cliché, but when they say, “It’ll be here before you know it,” they’re RIGHT, darn it! 

So do yourself a favor. Grab yourself some tissues and a salty or sugary snack (because you will need to eat your feelings on this one), and give this Hallmark commercial a watch. I promise you, you’ll thank them! After you swear at them, of course.

Now go squeeze your babies tight!!

So God Made a Mother book by Leslie Means

If you liked this, you'll love our book, SO GOD MADE A MOTHER available now!

Order Now

Check out our new Keepsake Companion Journal that pairs with our So God Made a Mother book!

Order Now
So God Made a Mother's Story Keepsake Journal

Jenny Rapson

Jenny Rapson is a follower of Christ, a wife and mom of three from Ohio and a freelance writer and editor. You can find her at her blog, Mommin' It Up, or follow her on Twitter.

“I’m Learning To Let You Go.” Hear the Emotional Back-To-School Song That’ll Leave You in Tears

In: Kids, Motherhood, Tween
Side by side photo of kindergartener and middle schooler

Last month, my oldest daughter turned 12. Twelve—the word feels bulky and foreign as it stumbles over my tongue.  She’s official a pre-teen now, with one foot in childhood and the other stepping into womanhood.  She’s ready, I know, for this growing up stuff. There’s a quiet confidence in her eyes, an emerging strength in her countenance that speaks to the capable young woman she’s becoming.  But as her mother? I’m still trying to stop seeing her as the little girl who made me a mother all those years ago.  RELATED: “Your Son Growing Up Will Feel Like the Slowest...

Keep Reading

“Your Son Growing Up Will Feel Like the Slowest Breakup You’ve Ever Known” Aches in Every Mother’s Heart

In: Grown Children, Kids, Motherhood
Mother and son touch foreheads silhouette

“Why do they look so tall all of a sudden?” I asked my friend as we trailed her twin 8-year-old boys down a hallway recently.  “I know, right?” she sighed. “They don’t look like little boys anymore . . . I don’t know when that happened.” And, as they say, therein lies the rub: our babies grow up when we’re not looking and entirely without our consent.  Australian writer Mia Freedman gets it—a poignant post she recently wrote is going viral with moms all around the world. Freedman, who is the co-founder and content director of Mamamia Women’s Network, penned...

Keep Reading

50 Things I Want My Kids to Know

In: Journal, Kids
50 Things I Want My Kids to Know

As I approach my 50th birthday, I have been doing a lot of thinking and making a lot of lists. I’ve made “bucket lists”, “to-do lists” and “already done lists”. Just the other day, I thought of another list: “things I want my kids to know”. I think it’s important to share bits of wisdom with our children—a sort of living legacy if you will—before they go out into the world. I may not know it all in my almost 50 years  but, I do know this much: 1. Treat others the way you want to be treated. Yep, the Golden...

Keep Reading