Girlfriends, they’ve done it again. Our beloved Target just continues to get better. Recently Joanna Gaines announced her home decor line to be sold exclusively at our local bullseye locations. And now we hear this news: stores across the country are getting an overhaul—a remodel with newer, better layouts and features. And new stores built from the ground up will look quite different from the Target stores we’ve loved these past years. We will soon be pushing our red carts full of diapers and crying babies through aisles with modern flair and more conveniences than ever before.

Called “the next generation of store design“, Target realizes it must stay ahead of the curve. With more and more shoppers buying online, they must reimagine the “new Target” as one that caters to both online and in-store shoppers. “Our guests still love shopping in Target stores—we’re known for creating a sense of inspiration and discovery that can’t be replicated online in quite the same way,” says Target CEO Brian Cornell in a recent article on Target’s corporate website. “So while we are investing heavily in digital, we’re also doubling down on our stores to offer guests an elevated experience, and at the same time ensuring fast, easy pick up for online orders—giving guests every reason to keep coming to Target.

Oh, Target. Like we need a reason to keep coming to see you.

Shoppers will notice one major change right as they walk in. New and remodeled stores will feature “two entrances—one that inspires with displays of our exclusive brands, seasonal moments and more. And the second’s all about ease, with quick Order Pickup, grab-and-go food and a wine and beer shop.” What a smart idea—now shoppers can choose the right door for their needs to make shopping more efficient.

And in keeping with the trend of online shopping and convenience, shoppers will see more self-checkout stands and new lanes for those who’ve ordered their items at home. “Outside the ‘ease’ entrance, guests will find dedicated parking spaces for our Drive Up service, where team members will bring online orders out to guests’ cars,” the article reads. 

But by far my favorite new addition is a nursing room for moms. Knowing full well that their primary clientele is women with little ones in tow, Target realizes that often those moms needs to feed their babies. As a mom who breastfed in the car and in public bathrooms more times that I can count, I am so grateful to see private nursing rooms as a primary feature in the new Target design. Although I am beyond my breastfeeding and diaper changing years, I know what it’s like to need to feed your baby while out in public. Thank you, thank you, thank you, Target, for realizing that moms deserve a comfortable, clean, and safe place to feed their babies. Thank you for saying to us moms that we don’t need to go to the car or bathroom when our littles get hungry. Breastfeeding moms will appreciate this addition more than any other new concepts, designs, or additions to your stores. 

The new-age Target stores look sleek, modern, and more convenient than ever. And no doubt moms will love them. You just keep on doing your thing, Target. And we’ll keep coming back. Deal? (Just don’t take the Starbucks out of mine!)

 

So God Made a Mother book by Leslie Means

If you liked this, you'll love our new book, SO GOD MADE A MOTHER available now!

Order Now

Karen Johnson

Karen Johnson is a freelance writer who is known on social media as The 21st Century SAHM. She is an assistant editor at Sammiches and Psych Meds, staff writer and social media manager for Scary Mommy, and is the author of I Brushed My Hair Today, A Mom Journal for Mostly Together Moms. Follow Karen on Facebook https://www.facebook.com/21stcenturysahm/, Twitter https://twitter.com/21stcenturysahm , and Instagram https://www.instagram.com/the21stcenturysahm/

To the Extended Family That Shows Up: We Couldn’t Do This Without You

In: Kids, Living, Motherhood
Family visiting new baby in a hospital room

This picture—my heart all but bursts every time I see it.  It was taken five years ago on the day our daughter was born. In it, my husband is giving her her very first bath while our proud extended family looks on. It was a sweet moment on a hugely special day, but gosh–what was captured in this photo is so much more than that. This photo represents everything I could have ever hoped for my kids: That they would have an extended family who shows up in their lives and loves them so deeply.  That they would have grandparents,...

Keep Reading

Please Don’t Tell a Couple Trying to Conceive to Just Relax

In: Friendship, Living, Motherhood
Black-and-white photo of medical supplies

This is a plea. A plea to those who know someone who is struggling with infertility. So, if you’re reading this, this is directed right to you. Please, for the love of everything, when someone tells you they are struggling to conceive, do not tell them to “just relax.” I know it’s the cliche, default term most blurt out because they don’t know what else to say. It’s awkward to discuss for some. I’m 10000% positive it is coming from a good place and is meant to be calming and reassuring, and you really do believe it’s true because a...

Keep Reading

My Husband Having a Stroke at 30 Wasn’t in Our Plans

In: Faith, Living
Husband and wife, selfie, color photo

“‘For I know the plans I have for you,’ declares the Lord, ‘plans to prosper you and not to harm you, plans to give you hope and a future.’” (Jeremiah 29:11, NIV) This verse in the book of Jeremiah has long been a favorite of mine. In fact, it’s felt relevant across many life events. Its simple, yet powerful reminder has been a place of solace, perhaps even a way to maintain equilibrium when I’ve felt my world spinning a bit out of control. In this season of starting fresh and new year intentions, I find great comfort in knowing...

Keep Reading

That Mom at the Playground Could Become Your Best Friend

In: Friendship, Motherhood
Young mother sitting on bench looking at playground

I didn’t realize I was that mom at the playground. That mom who always smiles at the other moms even if she doesn’t know them. That mom who often makes small talk while she pushes her toddler on the swings. That mom who strikes up a conversation while sitting on the bench watching her older kid play. That mom who can often tell whether you are interested in talking to her or not. And if you don’t seem interested, that’s okay. Because maybe you’re preoccupied with other things going on in your life right now. Maybe you’re overwhelmed with the...

Keep Reading

The Shattering Grief of Suicide

In: Grief, Living, Loss
Sad person sitting in darkened hallway, black and white image

Navigating through my second Christmas without my dad, the weight of grief seemed even heavier this year. In fact, everything felt and looked different to me. As I unwrapped the ornaments and cards he gave me over the years, a tidal wave of madness and sadness engulfed me. I know many feel sadness and grieve during these times, but let me just say . . . suicide is a different type of grief. My vibrant, happy, physically fit dad committed suicide on April 30th, 2022. There, I said it. In the aftermath, a myriad of emotions consumed me. One perplexing...

Keep Reading

“I Can’t Do This Anymore,” He Said—Then Everything Changed

In: Living, Marriage
Woman with head in hands

The questions are very much valid. Did I know when I married him? Did I know when we struggled with infertility and trying to become parents? Did I know when we unexpectedly became pregnant with our second child? When did you know your husband was an alcoholic? The answer is simple yet so complex, I pretty much knew from the first year, yet I was in complete denial. When I met him, he was just my type—a bad boy with a bad reputation, yet so cute! On our third date or so, I saw how much he could drink and how...

Keep Reading

Mean Girls Aren’t Like the Ones You See In Movies

In: Friendship
Woman whispering in another woman's ear

Mean girls aren’t like Regina George. If they were, it would be easy to know to stay away from them. Not all mean girls are wealthy, image-conscious, stick-thin blondes. They also don’t always have the reputation of being “mean girls.” The problem is that mean girls are way worse than Regina George because they don’t look like mean girls. Mean girls can be your “friends.” Mean girls know how to gain and betray your trust. They are the girls who, on a rough day, ask you what’s going on not because they care about you, but so they can have...

Keep Reading

My Husband’s in Love with a Different Woman Now

In: Living, Marriage, Motherhood
Couple standing by Christmas decorations

He’s in love with a different woman now . . . I met my husband seven years ago. We got married and went on adventures. Went to some weddings and had a bunch of kids. Every Christmas party season, we would celebrate by going out to dinner . . . except this year that one dress didn’t fit. I had my husband try to zip it, and then my mom . . . there was no budging. I had been tiny, I had been heavy—sick and healthy. My weight had been a roller coaster always. But, this special dress had always...

Keep Reading

Sweet Commercial About A Dad and Daughter Reconnecting Over Taylor Swift Has Us Teary

In: Motherhood, News, Teen, Tween
father and daughter cuddled up on the couch watching football

It’s hard for any girl dad to imagine a time when his daughter will stop wanting to spend time with him. But seemingly overnight, she can go from a devoted daddy’s girl to a prickly, detached teen who is much more interested in what’s happening on her phone than hanging out with her old man. Suddenly it can feel like there is no common ground between them, and shared interests are few and far between. But this NFL season has been different for football-loving dads and their Swiftie daughters. A heartwarming commercial from Cetaphil with the tagline, “A New Sports...

Keep Reading

I Hope You Never Know What it’s Like to Forget Who You Are

In: Grief, Living, Loss
Woman staring at camera, black-and-white photo

I write best when I’m passionate. It’s always been my release. But lately, I’ve struggled to write. I’ve struggled to find purpose in my words. It’s all been twisted and choppy, not a bit poetic or beautiful. These feelings are what the struggles of loss, parenting, work, and marriage push against. It’s finding yourself over and over again and trying to make sense of the senseless. It leaves you questioning most things and leaves you feeling broken with no idea how to put yourself or others back together. I hope you never know. I hope you never know what it’s...

Keep Reading